Curriculum development and testing for Ministry Advantage began in 1996. During the product development stage the company conducted several focus groups with senior pastors from around the country, conducted a market research project with 2500 senior pastors and tested the program with some trial churches. From 1998 to 2000 the 40 churches enrolled in the initial pilot program gave rave reviews on the Ministry Advantage approach.

Ministry Advantage has also established a number of strategic partnerships with national ministry leadership development organizations such as, the Willow Creek Association, Bethel Seminary and Insights International. Ministry Advantage, Inc. was incorporated in 1998 and received its 501(c)3 non-profit status in 1999. Its development phase was funded by charitable contributions and its ongoing operations are funded primarily by service revenue.

This ministry was founded by a group of people dedicated to helping pastors and church leaders develop organizational leadership processes to create more effective churches. The group includes developers of a business coaching process which mentors business owners. Additionally, various high impact church leaders have shaped the development of Ministry Advantage.